In celebration of the launch of my collaboration with Harrods to create ‘H’ – The Exclusive Aoud – I was interviewed this morning by the lovely Health & Beauty Editor at Harrods Magazine, Jan Masters.
In a candid interview about the project, Jan asked me all about creating the scent, the lavish ingredients within it, and the story behind my 10 year working relationship with the store.
Held in my Haute Parfumerie on the 5th Floor of Harrods, the interview was a real pleasure, it’s never hard work to answer questions about my work with the store that remains close to my heart.
I was honoured to be asked to return to the Museum of London to give a second workshop, to a charming audience of Fragrance enthusiasts, as part of my involvement with The Cheapside Hoard: London’s Lost Jewels Exhibition that is currently being held at the Museum.
The Cheapside Hoard is a major exhibition for the Museum of London, unveiling its secrets and extraordinary, and priceless, treasure of the late 16th and early 17th Century jewels and gemstones. Buried in a cellar in Cheapside in the City of London, the hoard was discovered in 1912 and has been brought back to life with the help of new research and state-of-the-art technology.
The exhibition boasts a wealth of insights the Hoard has to offer on Elizabethan and Jacobean London – including a gold, enamel, diamond and opal-set scent bottle. I was elated that the museum asked me to create a fragrance that would translate that of the original 17th Century fragrance that would have once been contained within it.
With great success from the first workshop I gave, I was delighted to be invited back for round two of the sensory journey through fragrance that I so love to give. The workshop allowed me to talk this small group of fragrance admirers through the creation of the scent, and give insight into the fragrance of London during that time.
The Cheapside Hoard; London’s Lost Jewels is open at The Museum of London until the 27th April 2014.
In celebration of a decade of collaboration between myself and Harrods, a store I refer to as the ‘Spiritual Home’ of my Perfume Brand, I present ‘H’ – The Exclusive Aoud.
‘H’ is the result of an invitation from the world’s most iconic department store. Like each and every fragrance I create, ‘H’ becomes a standard bearer for British excellence around the world, and hopefully an outstanding example of this country’s creative prowess.
I loved creating ‘H’ – The Exclusive Aoud- for Harrods. I have blended some of the rarest, richest and most exotic materials available to capture the spirit of the store itself – the finest in the world.
It was important to achieve the perfect presentation for ‘H’ to match the contents within. Each presentation box, handmade in England, features the custom Harrods green livery and the iconic Harrods ‘H’ monogram embossed in gold foil. The monogram is used for the first time in its history to denote, not only the store itself, but also the name is this unique and exclusive new fragrance while also referring to the unisex nature of the scent – for ‘Him, for ‘Her.
‘H’ – The Exclusive Aoud – is available now at Harrods, London.