The Roja Parfums Dubai Press Launch marked the first time that the UAE press entered the brand new Roja Parfums Boutique in Dubai, the first ever Roja Parfums Boutique in Dubai.

The event was attended by Dubai’s leading consumer and luxury titles, print and broadcast media. More than fifty select journalists arrived for the grand opening of the Boutique, with Roja delivering a passionate introduction to the brand, before cutting the ribbon and officially opening the Boutique.

Roja commented, “I am hugely thankful to all that attended for taking time out of your busy schedules, and am deeply touched by your on-going and overwhelming response to my work”.

Roja was delighted to begin the launch week of Roja Parfums in the UAE, exclusively for Paris Gallery, with a personal training session for all the Paris Gallery team, and Roja Parfums representatives.

Roja discussed the construction, facets and families of fragrance before recounting the inspiration of the brand, and each Roja Parfums scent, revealing anecdotes about the industry that only he knows.

Roja is immensely proud of the team and truly feels that each member now embodies the ethos of Roja Parfums – “it has to be the best”.

This week, Roja Dove officially launched the world’s first ever Roja Parfums Boutique in Paris Gallery at The Marina Mall, Abu Dhabi.

VIP guests of Paris Gallery enjoyed a ‘by invitation only’ evening with Roja. The event was a resounding success with guests staying late into the evening.

This marked a global first – Roja Parfums is now available in the UAE for the first time and exclusively for Paris Gallery.

Of the launch, Roja said,

“I could not be more thrilled and excited, and hope the brand will continue to be as influential in Abu Dhabi, as it has already been around the world. I want to create perfumes that surprise and astonish you, perfumes that encapsulate this exciting time in my life. I hope my new Abu Dhabi Boutique will do the same”.

Roja Parfums is now available at:

Paris Gallery, Marina Mall

Abu Dhabi 55419

United Arab Emirates

www.rojaparfums.com

Last week, Roja led a very special event at Mosimann’s
dining club in Knightsbridge in which he created an innovative menu alongside
Marc Mosimann, and gave guests the chance to smell oils that related to the
ingredients in their exquisite food. Each dish explored a different fragrance
family and provided a truly unique sensory experience.

Roja also conducted a master class on scent, with guests, which
included Prince Mohsin Ali Khan, able to track the social development of
fragrance by smelling the great classics of the industry, along with Roja
Parfums creations.

For the August issue of New Style magazine, Roja has written a piece about the relaunch of Parfums Salvador Dalí, the artist that inspired the brand, and the luxurious perfumes that lie beneath the stunning bottles.

Last night, Roja was invited to attend a prestigious event at No 10 Downing Street. “Roja for Prime Minister” was called out by many on the night more than once, and what a fabulous one he would be! It is a historic building, and Roja was honoured to attend, along with many distinguished friends from the creative industries.

Roja collaborated with the renowned British couturier, Nicholas Oakwell, by creating a bespoke scent for his Autumn / Winter 2012 show at Claridge’s Hotel Ballroom.

Nicholas’ collection was inspired by the lush decadence of 1970s New York. The scent Roja created for the show was a Chypré: fresh, sweet, sensual & leathery and perfectly complemented the modern and luxurious tailoring, enveloping the room in fragrance. Claridge’s Ballroom was entirely transformed into a sensuous lounge environment, the sultry atmosphere made even more dramatic by Roja’s Vetiver, Labdanum, Tuberose and Cedarwood candles burning whilst the models interacted with the stage sets on the catwalk.

Following a breath-taking and unconventional show, featuring designs of hand-made lace and shaved mink and fox fur, guests were treated to a glass of champagne.