Roja was invited to Dubai to attend the Middle East Fragrance Summit 2012 which provides a global platform for industry thought leaders to come together to discuss, ideate and innovate, as well as strategise on how to tap the unlimited potential of the Middle East fragrance retail market. The picture is of Roja doing a talk on niche perfumery with his Diaghilev on the projector, an homage to Serge Diaghilev and his infamous Ballets Russes.

Click HERE for a BBC report on fragrance in the Middle East.

Website: http://www.mefragrancesummit.com/home.php

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