Roja recently met with Carlos Huber – the man behind the fabulous Arquiste perfumes – at the Roja Dove Haute Parfumerie. The perfumes have been created by Roja’s good friend, world-renowed perfumer Rodrigo Flores-Roux, and will soon be the newest brand to be stocked at the Roja Dove Haute Parfums in Harrods.

Roja was invited by his good friend Janette Green to attend the launch of an incredibly exclusive new Aston Martin at their showroom on Park Lane. Only 150 of these fabulous cars will ever be created.

In the picture, left, Roja joins Dr Ulrich Bez, CEO of Aston Martin, at the event.

Roja has spent today smelling a number of mystery fragrances as a judge for some American fragrance awards.

Roja was asked to draw upon his years of experience in the perfume industry to judge a category which recognises the best olfactive creations launched in 2011 and the perfumers behind them.

Roja was asked to judge the complexity, diffusion, creativity and quality of the fragrances, completely blind. Each of the identical bottles was known only by a code, with absolutely no branding or details about the content, making the these awards one of the fairest beauty awards in the industry.

And as for Roja’s thoughts on the mystery entrants? That is strictly top-secret until the results are announced!

Last week, Roja attended a fabulous launch at The Dorchester for their ‘Rose Afternoon Tea’ which will be scented by the Roja Parfums limited edition Rose de Mai candle – which will also be available to buy from The Shop at The Dorchester from 19th May.

The tea is inspired by the Laurent-Perrier Bicantenary Garden at the RHS Flower Show, so it truly was a fragrant, floral feast for all the senses!

The Dorchested limited edition scent and floral themed tea will be available to guests throughout the week of the RHS Chelsea Flower Show in May (Saturday 19th May to Sunday 27th May)

A number of Brazil’s top fashion bloggers visited Harrods to meet Roja and have the Haute Parfumerie Experience. Roja introduced the bloggers to a number of exquisite fragrances in the sumptuous surroundings of his Haute Parfumerie in Urban Retreat, Harrods, and everyone left the day full of fragrant knowledge.