Roja Parfums: Now open in the Lausanne Palace, Switzerland
Roja Parfums is now available from The Lausanne Palace Boutique, Switzerland, at the Roja Dove Haute Parfumerie.
Roja traveled to Switzerland for the grand opening and stayed at The Lausanne Palace Hotel & Spa, the pride of the Swiss city of Lausanne, whose aim is to provide “a home away from home” for all of its guests. During his visit, Roja held a training course for all of the new team, covering the sense of smell, the history of fragrance, how fragrances are constructed and the fragrance families, how to apply scent, and how to sell fragrance. Roja also went into some detail about Roja Parfums and in each of the fragrances he has chosen to be stocked at the new perfumery.
The Lausanne Palace is a most beautiful hotel, and their Boutique is the perfect home for the Roja Dove Haute Parfumerie and for Roja Parfums.
Suzanne Leher from Vanity Fair has written a fabulous review of the VIP taster evening hosted in New York by The Macallan and Roja Dove. Macallan Whiskey came to Roja Dove to develop a pioneering and highly original tool for whiskey appreciation and learning to be used by the Macallan Ambassadors. The Aroma Box was presented to leading US press at a VIP dinner and led them on a sensory journey:

Due to popular demand, Roja Dove was asked to return to the Victoria & Albert museum to lead a workshop on choosing your ideal fragrance. Roja enchanted the audience, regaling them with stories about how the great perfumes are made and teaching them how to choose, apply and look after scent.