Roja was asked to travel to New York and Los Angeles by The Macallan whisky company. They hosted exclusive tastings and VIP events to demonstrate how the bespoke Aroma Box, created by Roja in collaboration with The Macallan, can help you explore and understand the many different flavours of The Macallan whisky.
Evan Orensten writes for Cool Hunting:
The Macallan and Roja Dove Sensory Experience takes people through the spectrum of scent, educating the nose in common whisky notes. It’s meant to help people approach the whisky palate without the immediate—and often overpowering—alcoholic sensation so that later on, tasting the whiskey may bring out characteristics that may otherwise have been missed. “Everybody so far has said that they are shocked that they are able to smell things in the whisky that they have never, ever noticed before,” explains Dove. I was lucky enough to spend an hour going through the Experience with Dove and David Cox, director of The Macallan’s Fine and Rare whiskies and indeed learned to distinguish the various components that give whisky its flavor.
To read the full article on the Cool Hunting blog, click here
For more information about Roja’s collaboration with The Macallan, read “Quiet please. Whisky sleeping…” at Global Blue