Roja Dove was invited to open the ceremony for the launch of the new Aramis Campaign – All A Man Is.

Roja with the face of Aramis – Paul Sculfor, and with Quita Davis, the General Manager

One of the most luxurious perfumeries in the world outside of the Roja Dove Haute Parfumerie in Harrods, London will be opening at The Lausanne Palace in Switzerland. Roja Dove has taken a personal interest in this project, and was asked to visit The Lausanne Palace to train six members of staff prior to the opening.

The four-day training course covered the sense of smell, the history of fragrance, how fragrances are constructed and the fragrance families, how to apply scent, and how to sell fragrance. Roja also went into some detail about each of the fragrances he has chosen to be stocked at the new perfumery.

The course was a great success and was enjoyed by all.

Roja conducted a day of training for the Cosmetic and Perfumery Retailers Association. Roja took a group of perfume retail professionals on a journey of discovery during a training to develop their knowledge, skills and sales techniques.

“The current focus of the Copra Acadamy is to provide a greater understanfing of fragrance and more importantly, how to sell it. Roja began by telling the attendees that he would transgorm the way they think about fragrance forever and by the end of the day, he certainly did!

“He talked about the history of fragrance, how scents are constructed, the different types of ingredients, how to identify fragrance families and, crucially, how to use this knowledge to satisfy the customers needs and to close the sale. His extensive knowledge and amazing presentation skills had the entire room entrances from stary to finish.”

Jonathan Charles, taken from ‘Your Beauty Assistant’

The Roja Dove Fragrance Trend Report – Autumn/Winter 2011

The first Roja Dove Fragrant Forecast is now available for download from www.rojadove.com. Roja has looked at all the new launches for the season ahead and has compiled this overview of the key trends in the fragrance industry.

To download the Roja Dove Fragrant Forecast, click HERE