Roja Parfums, the new and extensive range of luxury fragrances and perfumed candles by Roja Dove, launched to press at The Four Seasons Hotel last Friday.

The launch included a presentation by Roja during which he unveiled the new Roja Parfums fragrances, Reckless and Scandal Pour Homme, to a captive and enchanted audience. Roja Parfums will be avilable from Harrods black Hall Perfumery from Saturday 2nd July 2011.

“In a dusky, candlelit room, amidst the crystal chandeliers and ornate mirrors gently reflecting the flickering light, are tables full of flowers, beautiful perfume bottles and carefully placed photographs. The fragrance from the candles is almost overwhelmingly beautiful, people gasp softly and smile as they enter. An elegant man stands in the middle of all this, looking slightly nervous, suavely clad in a dark suit which might be velvet, I can’t quite tell as I walk from the huge wooden doors at the back of the room that have been heaved open to let us in. I notice the exquisite gem-studded gold brooch on his lapel, subtly twinkling as we file in to the banks of chairs that wait for us, all more than ready to hear him speak at last. There is a hushed reverence that seems to fill the room, a sense of shared expectation…He is Roja Dove, the world-renowned perfume expert…”
Suzy Nightingale, Fragrantica, read the full article here
 

The launch set Twitter alight with anticipation for the new fragrances and for the opening of Roja Parfums in the Harrods Black Perfumery Hall:

“At The Four Seasons for Roja Parfums launch, @RojaDove you are a true inspiration, congratulations.” Natalie Theo, freelance journalist

“Brilliant morning with @RojaDove to hear about his latest venture, Roja Parfums. Beautiful new scents and he’s such a great speaker!” Pure Beauty Magazine

“Just been to an emotional fragrance launch by @RojaDove His new scent, Reckless, is beautiful – a must buy @HarrodsofLondon” Kathryn Hanks, In London magazine

“Sending congratulations to @RojaDove for the launch of his name-sake perfume brand at the Four Seasons today! You deserve every success!” Christopher Yu, United Perfumes

“Stunning launch @FSLondon with the absolute genius that is @RojaDove Master of his field. It was emotional. I could listen to you all day!” Holly Buckley, Diary Directory

To see a selection of images from the Roja Parfums launch, click here

Roja Dove was asked to speak as part of The Wellcome Collection; part of The Wellcome Trust, the world’s largest independent charitable foundation funding research into human and animal health. 

The Wellcome Collection is all about encouraging people to think by stimulating new ideas. This theme encourages wider consideration of the myriad of factors behind the uniquely human reaction to and relationship with ‘dirt’ while building on issues explored in the exhibition.

Roja spoke about the birth of perfumery, bespoke scents, and the spiritual role of perfume, fashion, and the relationships in-between.

“Thank you very much for a fabulous talk last night – it was pitched to perfection, very enjoyable, accessible, and intriguing.”
Harriet Martin, Events Officer, The Wellcome Collection

This morning Roja attended a CEW breakfast on the sustainability of natural materials as the guest of the compere of the event, Jo Fairley.