Macallan Whiskey came to Roja Dove to develop a pioneering and highly original tool for whiskey appreciation and learning to be used by the Macallan Ambassadors. The parallels between the perfume and drinks industries are great due to smell having such an important part to play in deciding upon and appreciation fine drink. The twelve bespoke scents created to assist either the layperson or connoisseur experience the nuances in the different whiskey available from Macallan. Whiskey has a volatility when smelt due to the alcohol content that can disengage people when presented with a selection to sample so this tool is invaluable.