In celebration of the launch of my collaboration with Harrods to create ‘H’ – The Exclusive Aoud – I was interviewed this morning by the lovely Health & Beauty Editor at Harrods Magazine, Jan Masters.
In a candid interview about the project, Jan asked me all about creating the scent, the lavish ingredients within it, and the story behind my 10 year working relationship with the store.
Held in my Haute Parfumerie on the 5th Floor of Harrods, the interview was a real pleasure, it’s never hard work to answer questions about my work with the store that remains close to my heart.
In celebration of a decade of collaboration between myself and Harrods, a store I refer to as the ‘Spiritual Home’ of my Perfume Brand, I present ‘H’ – The Exclusive Aoud.
‘H’ is the result of an invitation from the world’s most iconic department store. Like each and every fragrance I create, ‘H’ becomes a standard bearer for British excellence around the world, and hopefully an outstanding example of this country’s creative prowess.
I loved creating ‘H’ – The Exclusive Aoud- for Harrods. I have blended some of the rarest, richest and most exotic materials available to capture the spirit of the store itself – the finest in the world.
It was important to achieve the perfect presentation for ‘H’ to match the contents within. Each presentation box, handmade in England, features the custom Harrods green livery and the iconic Harrods ‘H’ monogram embossed in gold foil. The monogram is used for the first time in its history to denote, not only the store itself, but also the name is this unique and exclusive new fragrance while also referring to the unisex nature of the scent – for ‘Him, for ‘Her.
‘H’ – The Exclusive Aoud – is available now at Harrods, London.
I can’t wait to reveal some exciting news about a new project I’ve been working on. All will be revealed in good time, but he’s a little teaser for you in the meantime.
Yesterday, Roja Dove launched his latest Roja Parfums creation – Fetish Parfum – at the Beaufort Bar in the Savoy Hotel, London.
The launch was a huge success, and was attended by the most senior beauty editors and journalists in Britain.
Fetish Parfum is a Chypré – warm, dry, spicy, leathery, & very sensual. The smoky, sensual, leathery-note of Castoreum permeates the blend of Oakmoss, Patchouli, and Vetiver, which is underscored by Musk, warmed by Cinnamon, Clove, Cedarwood, and Cedar Needles – the whole freshened by touches of Bergamot, Petitgrain, and Galbanum with a heady blend of Jasmine, Tuberose, Ylang Ylang, and Rose at its heart.
“My newest perfume, Fetish Parfum, is for a woman who is self confident and uncompromising in her approach to life and all she wants in it”. ROJA DOVE
Roja’s jacket for the launch was especially made for him by Stephen Williams of Bespoke HQ. Stephen’s tailoring is genius, and this jacket is one of the finest pieces of clothing that Roja has ever worn – its cut, cloth and colour are perfect for Roja.
This Thursday 13th December, Roja will be launching his latest Roja Parfums creation to the press – Fetish Parfum – and revealing what it is that makes you “Succumb To Your Desires” every time you smell it.
In anticipation, Roja commented,
“Nothing is darker than leather in all its guises. I urge you to beware, as once you have entered there is no escape. I have created a perfume that, once under its spell, there is no return. See for yourselves if you can escape its magic”.
Fetish Parfum will be made available for sale from February 2013 in the Harrods Black Hall (London), the Roja Dove Haute Parfumerie in Harrods and at the Lausanne Palace, the Roja Parfums Boutiques in Moscow, Dubai, Abu Dhabi, and from the Roja Parfums website (www.rojaparfums.com)
For Vogue’s Online Fashion Week, Roja was interviewed by Harrods to discuss the secrets of applying scent properly, and how the right fragrance can unlock emotions that recall the most powerful loves, creating memories in the process, and even sometimes scandals.
Sue Peart, Editor of You Magazine, recently said that she thinks Roja Parfums Risqué Parfum is a classic fragrance.
“This is an incredible compliment, as I consider a classic fragrance that which is a highly original creation, setting a new trend and enduring the passage of time, to always be considered the best of its type”.
Roja has always considered perfume to reflect its age, and is a pioneer for putting scent in its socio-economic context. Whilst Risqué Parfum is timeless, it is made for a confident, modern woman.
“When I created this perfume I thought of how society tells us how we have to behave, think, and act. So I decided to create a perfume that seemed tailored and disciplined but as it develops it starts to show its overtly sensual base, which gets warmer, darker and more overt with each breath – on the edge of the forbidden”.
Roja was delighted to begin the launch week of Roja Parfums in the UAE, exclusively for Paris Gallery, with a personal training session for all the Paris Gallery team, and Roja Parfums representatives.
Roja discussed the construction, facets and families of fragrance before recounting the inspiration of the brand, and each Roja Parfums scent, revealing anecdotes about the industry that only he knows.
Roja is immensely proud of the team and truly feels that each member now embodies the ethos of Roja Parfums – “it has to be the best”.
This week, Roja Dove officially launched the world’s first ever Roja Parfums Boutique in Paris Gallery at The Marina Mall, Abu Dhabi.
VIP guests of Paris Gallery enjoyed a ‘by invitation only’ evening with Roja. The event was a resounding success with guests staying late into the evening.
This marked a global first – Roja Parfums is now available in the UAE for the first time and exclusively for Paris Gallery.
Of the launch, Roja said,
“I could not be more thrilled and excited, and hope the brand will continue to be as influential in Abu Dhabi, as it has already been around the world. I want to create perfumes that surprise and astonish you, perfumes that encapsulate this exciting time in my life. I hope my new Abu Dhabi Boutique will do the same”.
Roja Parfums is now available at:
Paris Gallery, Marina Mall
Abu Dhabi 55419
United Arab Emirates